Jennifer Kaplan

Jennifer Kaplan short bio:

Jennifer Kaplan is the founder and president of Evolve PR & Marketing, Arizona’s largest public relations firm. Since launching the agency in 2010, she has led Evolve’s growth from a small, client-focused team into a powerhouse of 25 full-time publicists serving more than 100 clients across local and national markets. A proud Phoenix native and Arizona State University alumna, Jennifer’s deep Valley roots and relationship-driven approach have helped her build lasting partnerships and elevate brands across industries. Her leadership and impact have earned her numerous honors, including the Inaugural Hugh Downs School of Human Communication Alumni of the Year Award, Phoenix Business Journal’s 40 Under 40, AZ Business Magazine’s Most Influential Women in Arizona Business and PR News’ 2025 Top Women in PR. Outside the office, Jennifer enjoys time with her family, giving back to the community, and finding balance on her yoga mat. She’s always cheering on the Sun Devils—forks up!

Suggested Questions for Jennifer:

• You’ve built one of Arizona’s most recognized PR firms—what did the early days of founding Evolve look like, and what gave you the confidence to go all in?
• Leadership is often about reinvention. How have you had to evolve personally and professionally as your agency scaled?
• You’ve helped shape so many client narratives over the years. Can you share a story you’re especially proud of bringing to life, and what made it resonate?
• When you look back at your career, is there a standout moment when you realized the power of storytelling in action?
• What’s one challenge that tested your leadership the most, and how did you grow from it?
• You mentor and empower a lot of rising talent in your field. What’s the most important lesson you try to pass on to the next generation of leaders?
• Legacy is a key theme of this show. When you think about the impact of your work, on clients, your team, and the community, what do you hope people remember most?